Fast Fashion Mothership, aka H&M, arrives in Hawaii

Yes it happened and the best of Honolulu showed up to embrace H&M’s arrival in the paradise state. Just in time for our craving of Spring fashions.

I popped in after work Thursday on its opening day for a peak that ended up lasting nearly 2 hours. There’s only so many lines I’m willing to wait in, and the dressing room wasn’t one of them. I showed up in a solid black body con dress so I could thrown on anything I really wanted to try on with ease. I recommend doing the same if you attempt a visit anytime this week.

I was most anxious to see what their higher end line included. I am already well stocked in fresh tanks & great cottons I rely on H&M for, but what I really wanted are their select trendy better-made pieces. With this they did not disappoint. I scored a sweet off the shoulder navy tencel dress for under $60. My other favorites were a voluminous skirt in blush ($60), a chiffon green print maxi a la Rachel Zoe ($70), a silky halter bodysuit ($10), and fabulous strapless black & cream printed dress ($70) reminiscent of something Balenciaga or Oscar de la Renta might have sent down the runway.

By the time I arrived late last night, the collections were dramatically picked over. Some of it was just the sheer number of things being taken to the fitting room, not necessarily sold. No $5 pineapple tank top, the items from Miranda Kerr’s collection that were sold out online were already scooped, and the opening offers aren’t worth mentioning except for the $4 linen-like shorts.

H&M is a well oiled machine, and there were no shortage of helpers eager to tidy up as the chaos swept in. There were even cleaners sweeping the floor, polishing mirrors, dusting etc. while people selected items from the adjacent rack. I expect the store to be massively replenished daily, so plan to check frequently for fresh finds. Turnover and fresh items are the key-stone to fast fashion. One note, many of the spring styles I had eyed online were no where to be found, hopefully those will make their way here soon.

Parking was a cinch, and FREE for the first 3 hours with validation, a huge plus! A quick ride in the elevator and I was on the ground floor around the corner from the main entrance.

I’ve been anxious for H&M to arrive in my home state ever since discovering the retailer in Paris in 2000. Can’t say I was expecting more, just happy it’s finally here.

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