Personal Shopper: DVF at Ala Moana

Show’s you who’s been paying attention! I had no idea my all-time-favorite designer Diane von Furstenberg (DVF) opened a stand-alone shop at Ala Moana last year! She even came out for the grand opening event!

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The other day as I was perusing the mall, I found a sign announcing it’s location … and I nearly screamed! It was a dress by DVF that I even chose to wear on my 30th birthday! It’s located on the second level right between Dior and Neiman Marcus. That space was the former Valentino shop long ago (back when I was in high school!) and also the former Baccarat boutique. I hope DVF can outlast the bad juju this corner seems predisposed to.

Once inside, the gals behind the desk were super friendly. Turns out they were also former Nordstrom employees. Kristen, the assistant manager, tagged along with me as I walked the open and airy white space caressing all the Fall 2012 pieces I’d not been privy to seeing before. Don’t get me wrong, Neiman’s & Nordy’s carries a nice chunk of the DVF line, but seeing it all in one space was a total thrill. Shoes, scarves, bags, her iconic wrap dress and even a ping-pong set were all contained in this super chic spot. I’m already planning for my return visit.

“Be irresistible!”

-Diane von Fürstenberg

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