Who spends $30 on mascara when L’Oréal’s Voluminous Volume Building Mascara (go for carbon black), a perennial fave among makeup artists, is less than $8 at in drugstores? It’ll add up to super-thick lashes with major volume. I get excited when a new glamourous and expensive new mascara hits the market, but I keep going back to it as my favorite. Why fix what isn’t broke?
Even Bazaar Magazine rates the Voluminous in their top 10.
Why we love it: There have been numerous additions to the Voluminous line of mascaras, but the original is still the best for creating a feathery soft effect, thanks to the blend of nourishing vitamins and ceramides in the tube.
L’Oreal Voluminous Volume Building Mascara, $8, lorealparisusa.com.